Research

Social Movements and Shifts in Legal Punishments for Deviant Practices: How #MeToo Affected the Cost of Liability for Workplace Sexual Harassment

Abstract. Punishment is an important mechanism through which institutions maintain normative order. Although research demonstrates that the severity of organizational punishment varies with characteristics of organizations and their evaluators, it has largely treated the normative standards underlying punishment as fixed. We argue instead that punishment is an expressive institutional process whose severity changes as broader normative environments evolve. We theorize that social movements reshape punishment by altering both the evaluative standards and affective responses through which organizational misconduct is judged. We further argue that these effects will be strongest where local communities are more receptive to the movement's claims. We test these arguments using a hand-collected dataset of U.S. employment-discrimination jury verdicts surrounding the mainstream emergence of the #MeToo movement. Using a difference-in-differences design comparing workplace sexual-harassment cases to other employment discrimination claims, we find that punitive damages increased substantially following #MeToo, but only in Democratic-leaning jurisdictions. These findings extend expressive theories of punishment by demonstrating that formal legal sanctions reflect evolving and locally differentiated normative judgments. More broadly, they show that macro-level institutional change influences punitive outcomes by being translated through the locally situated audiences entrusted with administering punishment.

Under Review

Dissertation Chapter


Great Expectations: Using Media Sentiment to Detect the Financial Impact of Corporate Reputation Expectancy Violations

Ulrich, E., Henisz., W.

Abstract. Conventional accounts expect stakeholder and investor responses to track the valence of corporate conduct, with responsible actions generating positive responses and irresponsible actions negative responses. We challenge this by integrating expectation-confirmation theory with cognitive psychology to argue that sentiment shocks—abnormal deviations in stakeholder affect relative to firm-specific expectations—are the operative investor signal. While expectancy-confirming events are financially muted, violations prompt reappraisal. We introduce Cumulative Abnormal Media Sentiment (CAMS), a firm-specific sentiment shock measure analogous to Cumulative Abnormal Returns, validated by replicating and extending Flammer’s (2013) environmental event study through 2024. We find that sentiment shocks predict stock price reactions, though the weight investors assign is conditional on environmental reputation. Specifically, sentiment shocks carry inconsistent weight where reputation creates interpretive ambiguity, and differentiated responses where it does not.

Funded by the Mack Institute for Innovation Management, The Wharton School, University of Pennsylvania

Dissertation Chapter

Preparing for Submission


Key Man or Bad Apple: Reputational Repair Following a Change in Leadership Triggered by an Internal Character Crisis

Ulrich, E.

Abstract. When is an executive’s misconduct attributed to the organization rather than the individual responsible? Prior work suggests evaluators more readily blame individuals than organizations, an asymmetry mirrored in organizations’ reliance on succession alone to sever themselves from the locus of blame. I argue that this asymmetry reverses when an organization’s identity is tightly coupled to an implicated executive’s own, a condition I term key-man reputational risk (KMRR). Under high KMRR, evaluators use the executive’s identity as a lens through which to interpret the organization itself, causing fault attribution to spill over from the executive to the organization. Drawing on over 100 executives terminated for workplace sexual misconduct (2010-2025), I find that organizations with greater exposure to KMRR experience stronger reputational spillover following misconduct-triggered succession, and that organizations may attenuate this spillover through substantive person and policy remediation. These findings identify the cognitive mechanisms that turn organizations into credible targets of blame, addressing recent calls for closer attention to this process (McDonnell & Nurmohamed, 2021), and clarify when remediation can decouple organizational identity from a departing leader.

Funded by the Zicklin Center for Governance & Business Ethics at the Impact, Value , and Sustainable Business Initiative, The Wharton School, University of Pennsylvania

Dissertation Chapter

Job Market Paper


Hidden Tolls: Stakeholder Orientation and Market Reactions to Cross-Border Mergers & Acquisitions

Ulrich, E., Bruno, C.

Abstract. Should multinational enterprises (MNEs) be attuned to stakeholders’ perceptions of their cross-border merger & acquisition (CBA) choices? We argue that multinationals face greater scrutiny when they announce investments in countries that are viewed unfavorably by their home country stakeholders, resulting in material market reactions. Leveraging arguments from stakeholder strategy research, we posit that firms with a strong stakeholder orientation are better positioned to mitigate this reaction through two key channels. First, their enhanced attentiveness to stakeholders’ perceptions leads them to be more selective in their M&A choices. Second, when they do proceed with potentially controversial acquisitions, their stakeholder management capabilities enable navigating the M&A announcement process in a way that reduces negative stakeholder perceptions. To test our arguments, we conduct an event study of CBA announcements linking a novel measure of short-term changes in stakeholder sentiment towards a corporation to the abnormal returns of acquiring firms. Results support our theory development and provide fertile ground to differentiate the risks to acquirers from announcing M&A in contested environments.

Under Review


Early Stage

The Clause Heard Round the World: Board Ties as Conduits of Novel Solutions to Emerging Problems

Ulrich, E., McDonnell, M.

Data Collection

Early-Stage Project


Status-Based Spillovers, Key Individuals, and Bias in Regulatory Penalties: Evidence from Formula 1

Ulrich, E., King, B.

Early-Stage Project

Data Collection

Preliminary Analyses

Early-Stage Project


Coopetition as a Response to Nonmarket Uncertainty: Evidence from Formula 1

Ulrich, E.


Greener Pastures: When Corporations Relocate to Escape Pressures at Home

Early-Stage Project

Preliminary Analyses


How Private Equity Ownership of Media Outlets Shapes Coverage of Portfolio Companies

Ulrich, E.

Early-Stage Project

Data Collection