Research
Social Movements and Shifts in Legal Punishments for Deviant Practices: How #MeToo Affected the Cost of Liability for Workplace Sexual Harassment
Ulrich, E., McDonnell, M., King, B., Werner, T.
Abstract. The law is a crucial mechanism through which social movements shape organizational fields, yet little is known about how movements influence legal judgments against organizations. We argue that social movements augment punitive legal outcomes against organizations by raising the salience and urgency of deviant practices, triggering affective responses that intensify public demands for accountability. We expect these dynamics to manifest in the punitive damages awarded by jurors against organizations found liable for movement-contested behaviors. Using a difference-in-differences design applied to a hand-constructed database of jury verdicts in employment discrimination cases adjudicated before and after the mainstream emergence of the #MeToo Movement in October 2017, we find a significant post-#MeToo increase in punitive damages in sexual harassment cases relative to other discrimination claims. Critically, this increase is concentrated in partisan-aligned communities, with no detectable effect in partisan-misaligned ones. These findings challenge classical accounts of legal punishment as a uniform expression of collective norms. The costs the legal system imposes on organizations reflect not a unified societal judgment but the segmented moral orders of the communities in which trials are held, calling for greater attention to how polarization conditions the financial consequences social movements impose on organizations.
Under Review
Dissertation Chapter
Great Expectations: Using Media Sentiment to Detect the Financial Impact of Corporate Reputation Expectancy Violations
Ulrich, E., Henisz., W.
Abstract. Conventional accounts expect stakeholder and investor responses to track the valence of corporate conduct, with responsible actions generating positive responses and irresponsible actions negative responses. We challenge this by integrating expectation-confirmation theory with cognitive psychology to argue that sentiment shocks—abnormal deviations in stakeholder affect relative to firm-specific expectations—are the operative investor signal. While expectancy-confirming events are financially muted, violations prompt reappraisal. We introduce Cumulative Abnormal Media Sentiment (CAMS), a firm-specific sentiment shock measure analogous to Cumulative Abnormal Returns, validated by replicating and extending Flammer’s (2013) environmental event study through 2024. We find that sentiment shocks predict stock price reactions, though the weight investors assign is conditional on environmental reputation. Specifically, sentiment shocks carry inconsistent weight where reputation creates interpretive ambiguity, and differentiated responses where it does not.
Funded by the Mack Institute for Innovation Management, The Wharton School, University of Pennsylvania
Dissertation Chapter
Under Review
Key Man or Bad Apple: Reputational Repair Following a Change in Leadership Triggered by an Internal Character Crisis
Ulrich, E.
Abstract. When is an executive’s misconduct attributed to the organization rather than the individual responsible? Prior work suggests evaluators more readily blame individuals than organizations, an asymmetry mirrored in organizations’ reliance on succession alone to sever themselves from the locus of blame. I argue that this asymmetry reverses when an organization’s identity is tightly coupled to an implicated executive’s own, a condition I term key-man reputational risk (KMRR). Under high KMRR, evaluators use the executive’s identity as a lens through which to interpret the organization itself, causing fault attribution to spill over from the executive to the organization. Drawing on over 100 executives terminated for workplace sexual misconduct (2010-2025), I find that organizations with greater exposure to KMRR experience stronger reputational spillover following misconduct-triggered succession, and that organizations may attenuate this spillover through substantive person and policy remediation. These findings identify the cognitive mechanisms that turn organizations into credible targets of blame, addressing recent calls for closer attention to this process (McDonnell & Nurmohamed, 2021), and clarify when remediation can decouple organizational identity from a departing leader.
Funded by the Zicklin Center for Governance & Business Ethics at the Impact, Value , and Sustainable Business Initiative, The Wharton School, University of Pennsylvania
Dissertation Chapter
Job Market Paper
Hidden Tolls: Stakeholder Orientation and Market Reactions to Cross-Border Mergers & Acquisitions
Ulrich, E., Bruno, C.
Abstract. Should multinational enterprises (MNEs) be attuned to stakeholders’ perceptions of their cross-border merger & acquisition (CBA) choices? We argue that multinationals face greater scrutiny when they announce investments in countries that are viewed unfavorably by their home country stakeholders, resulting in material market reactions. Leveraging arguments from stakeholder strategy research, we posit that firms with a strong stakeholder orientation are better positioned to mitigate this reaction through two key channels. First, their enhanced attentiveness to stakeholders’ perceptions leads them to be more selective in their M&A choices. Second, when they do proceed with potentially controversial acquisitions, their stakeholder management capabilities enable navigating the M&A announcement process in a way that reduces negative stakeholder perceptions. To test our arguments, we conduct an event study of CBA announcements linking a novel measure of short-term changes in stakeholder sentiment towards a corporation to the abnormal returns of acquiring firms. Results support our theory development and provide fertile ground to differentiate the risks to acquirers from announcing M&A in contested environments.
Working Paper
Early Stage
The Diffusion of Governance Practices Through Interorganizational Networks Under Nonmarket Threat
Ulrich, E., McDonnell, M.
Data Collection
Early-Stage Project
Status-Based Spillovers, Key Individuals, and Bias in Regulatory Penalties: Evidence from Formula 1
Ulrich, E., McDonnell, M.
Early-Stage Project
Data Collection
Preliminary Analyses
Early-Stage Project
How Private Equity Ownership of Media Outlets Shapes Coverage of Portfolio Companies
Ulrich, E., McDonnell, M.
Greener Pastures: When Corporations Relocate to Escape Pressures at Home
La France, A., Ulrich, E., McDonnell, M.
Early-Stage Project
Preliminary Analyses